Stellantis is inundating owners’ screens with pop-up advertisements for new car promotions.

      Zerin Dube

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      Currently, there’s a lot of outrage online regarding Stellantis displaying marketing pop-ups on the in-car screens of vehicle owners. This is certainly annoying, and it’s confirmed by both a Jeep driver and Stellantis itself. This actually isn’t the first instance, as we reported in February when Jeep advertised extended warranties in a similar manner.

      Auto journalist and car enthusiast Zerin Dube shared a post earlier this week about a “marketing notification” on his WL Grand Cherokee via X. The photo quickly gained traction, and before long, others were sharing similar ads that appeared on their screens. Dube described it as “late stage capitalism,” a fitting term.

      Interestingly, Dube was already considering purchasing a new Wrangler and took advantage of the $1,500 loyalty offer Jeep sent to his Grand Cherokee. He drove away with a new Rubicon X on Thursday night, showing that the marketing worked.

      And you're considering ANOTHER jeep? I'd give up on the brand for good if they started pushing ads through the infotainment— Vee! (@VLangs) November 19, 2025

      Others on the internet were less forgiving of this tactic. Almost every repost of Dube’s photo criticized Jeep and Stellantis, with some Ram and Chrysler owners confirming the ad's spread across various brands. Many comments expressed sentiments like, “Guess what I’m never buying.” Some predicted that this kind of promotion would soon be standard practice in the industry.

      In response, Stellantis told The Drive that they send out these notifications to "stay in contact with our owners at critical points in their ownership." The in-vehicle messaging system is also used for vehicle recalls and health alerts. A company spokesperson stated:

      “Recently, a select group of owners received a special marketing notification in their vehicle, and we tailored this offer to minimize interruptions:

      The simple text message offering a $1,500 bonus incentive appears only at startup and while the vehicle is stationary.

      The message disappears once the vehicle starts to move, or the driver clicks the OK or X icon on the screen, or after 15 seconds.

      The message reappears at the next key-on cycle only if the driver selected Remind Me Later, or if they did not click OK or X.

      “Our intention is to provide the best vehicle experience for our customers. Due to these efforts, we have seen our customers take advantage of this offer,” the spokesperson added.

      The Stellantis representative concluded by mentioning that owners can opt out of in-vehicle messaging permanently by contacting the customer care line at 800-777-3600.

      The $1,500 loyalty bonus is just one of several discounts Stellantis dealers are offering to sell more units. I reported last week that the booming sales of the Ford Bronco pose a real challenge to the Wrangler’s position in the segment. As Dube noted on X, he received around $16,500 off his new Jeep. It seems now may be a good time to purchase if you can tolerate the occasional advertisement on your car’s screen.

      This isn’t the first time this has occurred; Stellantis had previously advertised extended warranties to owners via their infotainment systems. Many were annoyed as the ad continued to display even after they acknowledged it by clicking “OK.” Additionally, some saw the ad despite their vehicle exceeding the promotional mileage limit.

      Connected cars, indeed. Can’t live without them.

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