Rivian is Expanding, But Its Service Staff Is Decreasing | Carscoops
Rivian is laying off more than 600 employees as the electric vehicle market slows down and sales weaken.
The majority of the layoffs affect sales and service teams in the US and Canada. The automaker anticipates sales will range from 41,500 to 43,500 vehicles in 2025.
The job cuts account for approximately 4.5 percent of Rivian's workforce and were announced shortly after the company revised its delivery expectations downwards, now predicting fewer sales than in 2023 and 2024.
According to an internal memo from CEO RJ Scaringe, the company is merging several departments into a single marketing organization, with Scaringe taking temporary leadership of the new structure.
“These decisions were not made lightly,” Scaringe stated. “Given the changing operational landscape, we needed to reassess how we scale our go-to-market strategies. This information is difficult to absorb, and we truly appreciate the hard work and contributions of the departing team members.”
These layoffs, initially reported by the Wall Street Journal, follow a previous round in which Rivian cut around 225 jobs, primarily in its sales and service divisions in the US and Canada.
Sales experienced a record of 13,201 units in the third quarter, representing a 32 percent increase compared to the prior quarter. However, this growth was somewhat boosted by customers hastily purchasing vehicles before the expiration of the federal EV tax credit.
Looking ahead, Rivian projects a significant decrease in deliveries for the final quarter, forecasting year-end sales between 41,500 and 43,500 vehicles. This marks a decline from the 50,100 units delivered in 2023 and 51,579 in 2024, indicating a clear downturn as the broader EV market enters a slower growth phase.
The electric vehicle manufacturer plans to commence production of the highly anticipated R2 next year. This new model will be smaller than the current R1T and R1S and is expected to be priced starting around $45,000. Following its release, Rivian is set to introduce the R3, R4, and R5 models.
Other articles
Ford is confident it can increase its pickup sales in 2026, which is why it's ramping up production of the F-150 and Super Duty models.
Ford plans to produce an additional 50,000 F-Series trucks next year and is reallocating resources and hiring new staff to achieve this goal.
Even Ford is Fed Up with Its Own Recalls and May Have an Alternative Strategy for Cameras | Carscoops
The company might discreetly broaden its backup camera coverage following millions of recalls, suggesting it has grown weary of its own complications.
Toyota Announces When Production of the GR Supra Will Conclude | Carscoops
The final production date for the GR Supra has been confirmed, signaling the conclusion of an era amid speculation about a successor expected in 2027.
A 2026 Ford Taurus is on the way with a Mustang-inspired makeover | Carscoops
Ford continues to provide the Taurus in the Middle East, featuring an updated sedan that showcases more angular styling, likely akin to the Chinese Mondeo.
Americans Are Losing Their Lives Due to Airbags That Should Never Have Been Imported to the US | Carscoops
A serious counterfeit airbag crisis is emerging as US investigators discover illegal components that are claiming the lives of drivers nationwide.
Local NBC Station Deceived by AI Video of Race Track Blackout Leading to Major Collision
They even repeated the video's caption, which stated that the power company shut off the lights during the race to coerce the track owners into paying their bill.
Rivian is Expanding, But Its Service Staff Is Decreasing | Carscoops
Hundreds of employees are being laid off as sales goals decline and executives centralize authority in response to increasing economic and policy challenges.