You Can Purchase a New BMW With the Discounts GMC Dealers Are Offering on the Hummer EV | Carscoops
The GMC Hummer EV, which once commanded supercar prices, is now attracting significant discounts as inventory builds up.
Dealers are currently slashing prices by tens of thousands on the GMC Hummer EV. Previously listed at up to $250K, some are now struggling to sell for less than $100K. GM’s DRAC loaner program is contributing even more discounted models to the market.
When the GMC Hummer EV was released, it created a frenzy. Enthusiasts were excited for its comeback, celebrities endorsed it, and initial units sold for hundreds of thousands of dollars. Dealers marked up the prices significantly, but the landscape has shifted dramatically since then.
Now, even with discounts that can exceed $40,000, GM is having trouble selling this powerful electric vehicle. To put it in context, the discounts alone surpass the cost of a brand-new BMW 228 Gran Coupe, which starts at $39,600 in the US.
Market Scenario
However, this doesn't mean GMC's truck is suddenly a fantastic bargain. Expressway GMC in Mount Vernon, Indiana, showcases the current situation effectively. A 2024 Hummer EV SUV 3X Omega Edition is priced at $99,780, which includes a rebate of $42,550.
Moreover, Jerry’s Buick GMC in Weatherford, Texas, is not far behind, offering a discount of $40,648 on another Omega Edition. It's worth noting that the Omega Edition is essentially a fully-equipped Hummer EV with all the premium features, including a distinctive matte Neptune Blue paint.
Despite its lavish features, the high price tag has deterred potential buyers.
Excess Inventory Challenges
GMC provides an online platform to find available units nationwide, revealing that there are 130 Omega Editions awaiting buyers, along with another 155 Hummer EVs resting on dealer lots.
These figures only represent the 2024 model year vehicles, which have been available since late 2023. Furthermore, there are over 2,300 units from the 2025 model year and an additional 1,816 2026 units already present on dealer lots.
In total, if you're interested in purchasing a GMC Hummer EV, there are over 4,400 available. To facilitate sales, GM implements a program known as Dealer Rent A Car (DRAC), where dealers use Hummer EVs temporarily as loaners. After a few thousand miles, these vehicles are sold at substantial discounts.
The takeaway? For those who resisted early markups, patience has ultimately been rewarded—some are benefiting to the tune of six-figure savings.
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Hagerty
The latest in car news and reviews, no nonsense.
Subscribe to our free daily newsletter to receive the most significant stories straight to your inbox, every weekday.
This week, we highlighted the extensive collection of 1,300 cars owned by cardboard mogul Greg Rusk, currently located in Alabama and all available for sale at a no-reserve Broad Arrow auction presented by Hagerty. This vast assortment of vehicles is being sold in segments. Here are some standout vehicles from the initial group that caught my eye.
1967 Porsche 911
Hagerty
I know everyone adores 911s, even those with unconventional tastes like me. This is one of the rare European models in the Rusk collection. The color isn't one I'd typically choose for a car, but it seems to suit this one. The body looks very well-maintained, and based on the video tour (which we’ll link again at the end of this post), the engine and interior appear to be in great condition as well.
The wheels are intriguing, but the fitment isn't ideal. The ride height and offset don’t look great as they are. Luckily, that’s a simple fix. “I can sort that out,” I tell myself, as I browse eBay for used wheels with a Porsche bolt pattern.
Check the current price: 1967 Porsche 911 Coupe of The Generous Collection.
1962 Chevrolet Corvette
Hagerty
Early Corvettes just keep getting better with age, and a fuel-injected C1 is incredibly attractive. This one features a manual transmission, is red, and is simply perfect. I’m not even a Corvette enthusiast (not at all), yet I would be thrilled to have this.
Check the current price: 1962 Corvette of The Generous Collection.
1999 Chevrolet S-10 Xtreme
Hagerty
It’s hard to embody the '90s more than this. Those who weren’t alive during that decade will never truly grasp how much marketers enjoyed spelling “extreme” without the initial “E.” SpongeBob Squarepants once declared that everything would be chrome in the future; well, everything was “xtreme” in the '90s.
In any case, this truck looks pristine, and it comes with a five-speed manual!
Check the current price: 1999 S-10 Xtreme of The Generous Collection.
1990 Chevrolet 454 SS
Hagerty
Here’s another Chevy truck that perfectly represents its decade. Technically a 1990 model, it was conceived in the '80s and bears that resemblance.
The power output from this “performance” engine is laughably low—7.4 liters to achieve 230 horsepower? Seriously? But that’s not the reason for buying this; it’s a well-kept relic from a time of boxy designs and italicized text.
Check the current price: 1990 Chevrolet 454 SS of The Generous Collection.
1986 Toyota Pickup Turbo
Hagerty
It’s a manual single-cab classic ‘Yoter; what more could you want? The graphics on this truck are fantastic. All it really needs is a different set of wheels with a less aggressive offset, as there’s a bit too much poke beyond the fenders. But like the Porsche, that’s easily fixable.
Check the current price: 1986 Toyota 5-Speed Turbo of The Generous Collection.
2012 Chevrolet Caprice
Hagerty
A police Caprice could be the ultimate foundation for a sleeper build in the United States. This unassuming sedan features rear-wheel drive, a modern 6.0-liter V8, and additional cooling, along with other modifications designed for police use.
Anyone familiar with this vehicle will likely get out of its way; those who don’t know what it is won’t give it a second look. An ideal stealthy country cruiser.
Check the current price: 2012 Chevrolet Caprice of The Generous Collection.
1981 AMC Spirit GT
Hagerty
This seems like something my old friends from the 2018 era of Jalopnik would have loved. It’s delightfully strange yet appealing. It probably isn’t great to drive, but it’s a two-door manual!
Check the current price: 1981 AMC Spirit GT of The Generous Collection.
1987 Dodge Ramcharger
Hagerty
Okay, hear me out: Ramchargers are actually cool. And not just because Chuck Norris drove one as Lone Wolf McQuade. They’re a bit more unique than a Bronco or Blazer from the same timeframe and have a similar road presence. Plus, the ram’s head hood ornament is charming.
Check the current price: 1987 Dodge Ramcharger of The Generous Collection.
This auction round concludes on October 20. You can view the complete list of items for sale in this first batch on Hagerty’s “Generous Collection”
Hagerty
The latest in car news and reviews, no nonsense.
Subscribe to our free daily newsletter to receive the most significant stories straight to your inbox, every weekday.
This week, we highlighted the extensive collection of 1,300 cars owned by cardboard mogul Greg Rusk, currently located in Alabama and all available for sale at a no-reserve Broad Arrow auction presented by Hagerty. This vast assortment of vehicles is being sold in segments. Here are some standout vehicles from the initial group that caught my eye.
1967 Porsche 911
Hagerty
I know everyone adores 911s, even those with unconventional tastes like me. This is one of the rare European models in the Rusk collection. The color isn't one I'd typically choose for a car, but it seems to suit this one. The body looks very well-maintained, and based on the video tour (which we’ll link again at the end of this post), the engine and interior appear to be in great condition as well.
The wheels are intriguing, but the fitment isn't ideal. The ride height and offset don’t look great as they are. Luckily, that’s a simple fix. “I can sort that out,” I tell myself, as I browse eBay for used wheels with a Porsche bolt pattern.
Check the current price: 1967 Porsche 911 Coupe of The Generous Collection.
1962 Chevrolet Corvette
Hagerty
Early Corvettes just keep getting better with age, and a fuel-injected C1 is incredibly attractive. This one features a manual transmission, is red, and is simply perfect. I’m not even a Corvette enthusiast (not at all), yet I would be thrilled to have this.
Check the current price: 1962 Corvette of The Generous Collection.
1999 Chevrolet S-10 Xtreme
Hagerty
It’s hard to embody the '90s more than this. Those who weren’t alive during that decade will never truly grasp how much marketers enjoyed spelling “extreme” without the initial “E.” SpongeBob Squarepants once declared that everything would be chrome in the future; well, everything was “xtreme” in the '90s.
In any case, this truck looks pristine, and it comes with a five-speed manual!
Check the current price: 1999 S-10 Xtreme of The Generous Collection.
1990 Chevrolet 454 SS
Hagerty
Here’s another Chevy truck that perfectly represents its decade. Technically a 1990 model, it was conceived in the '80s and bears that resemblance.
The power output from this “performance” engine is laughably low—7.4 liters to achieve 230 horsepower? Seriously? But that’s not the reason for buying this; it’s a well-kept relic from a time of boxy designs and italicized text.
Check the current price: 1990 Chevrolet 454 SS of The Generous Collection.
1986 Toyota Pickup Turbo
Hagerty
It’s a manual single-cab classic ‘Yoter; what more could you want? The graphics on this truck are fantastic. All it really needs is a different set of wheels with a less aggressive offset, as there’s a bit too much poke beyond the fenders. But like the Porsche, that’s easily fixable.
Check the current price: 1986 Toyota 5-Speed Turbo of The Generous Collection.
2012 Chevrolet Caprice
Hagerty
A police Caprice could be the ultimate foundation for a sleeper build in the United States. This unassuming sedan features rear-wheel drive, a modern 6.0-liter V8, and additional cooling, along with other modifications designed for police use.
Anyone familiar with this vehicle will likely get out of its way; those who don’t know what it is won’t give it a second look. An ideal stealthy country cruiser.
Check the current price: 2012 Chevrolet Caprice of The Generous Collection.
1981 AMC Spirit GT
Hagerty
This seems like something my old friends from the 2018 era of Jalopnik would have loved. It’s delightfully strange yet appealing. It probably isn’t great to drive, but it’s a two-door manual!
Check the current price: 1981 AMC Spirit GT of The Generous Collection.
1987 Dodge Ramcharger
Hagerty
Okay, hear me out: Ramchargers are actually cool. And not just because Chuck Norris drove one as Lone Wolf McQuade. They’re a bit more unique than a Bronco or Blazer from the same timeframe and have a similar road presence. Plus, the ram’s head hood ornament is charming.
Check the current price: 1987 Dodge Ramcharger of The Generous Collection.
This auction round concludes on October 20. You can view the complete list of items for sale in this first batch on Hagerty’s “Generous Collection”
You Can Purchase a New BMW With the Discounts GMC Dealers Are Offering on the Hummer EV | Carscoops
The GMC Hummer EV previously commanded supercar prices, but it is now offering substantial discounts as inventory accumulates.