He spent $234K on this new Demon 170, but the market corrected its value to reflect reality | Carscoops

      A 13-mile Dodge Challenger, which was once touted as an immediate collectible, has recently sold for a significantly lower price than its inflated dealer cost.

      Another speculator in the Dodge Last Call wave has experienced a sharp decline in value.

      This delivery-mileage Challenger SRT Demon 170 ended up selling for just $139,000. Its manufacturer's suggested retail price was $134,000, but the original dealer had added a $100,000 markup.

      While many collectors have felt the impact of declining prices in the classic car market, few have faced as severe a loss as those trying to sell stored Demon 170s. This week marked another sale, and it occurred for a staggering $100,000 less than what the original buyer paid two years ago.

      The Challenger SRT Demon 170 was the pinnacle of Dodge's farewell to its Hemi and Hellcat V8 engines, along with the Chargers and Challengers that utilized them. Its alcohol-injected 6.2-liter engine produced 1,025 hp (1,039 PS) and 945 lb-ft (1,280 Nm) of torque, allowing it to accelerate to 60 mph in just 2.3 seconds and complete a quarter mile in under 10 seconds.

      It was not inexpensive by Challenger standards, but even at an MSRP of $96,666, it offered an impressive amount of performance for the price and appeared to be a genuine collectible from muscle car history that could yield profits. The number of near-zero-mile cars that have been listed on Bring a Trailer indicates that this potential for profit attracted many buyers.

      However, the reality was different. Aside from a few buyers who managed to sell their vehicles early during the Last Call hype, it seems that the only ones who have truly profited from the 3,300 units of the 170 produced are the Dodge dealers who initially sold them. Larry Miller Dodge from Peoria, AZ, placed a hefty $100,000 markup on the Octane Red Challenger mentioned here.

      Now, two years later, the market correction has brought the price down such that this specific car—number 1,836—sold for $138,888, just $5,000 above its original MSRP of $134,578 with options. Factory features on this already well-equipped model include a power sunroof (priced at $9,995) and a satin black hood graphic costing $1,995.

      The values of these vehicles have been on a consistent decline, and with Dodge indicating its plans to integrate the Hellcat V8 into the new Charger, it may take years for these prices to rebound.