Ford Replaces Employee Pricing with an Offer That Could Potentially Save You More | Carscoops

      Shoppers can acquire a new Ford and enjoy 90 days without payments.

      11 hours ago

      by Brad Anderson

      Ford and Lincoln vehicles are currently available with zero down payment and zero percent financing offers.

      However, popular models like the Ranger, Bronco, and Bronco Sport are not included in this promotion.

      In the second quarter of 2025, Ford sold a total of 612,095 vehicles in the U.S.

      To build on the success of a strong second quarter, Ford is implementing a new summer sales approach designed to attract more customers. Earlier this year, the company's employee pricing initiative significantly boosted sales, and it has now been replaced by a new incentive called the “Zero, Zero, Zero” offer.

      This latest promotion features no down payment, zero percent interest for 48 months, and no payments for the first 90 days on most Ford and Lincoln models. However, this does not cover tax, title, license, and dealer fees, and not all shoppers will be eligible. The promotion is active until September 2.

      Additionally, several popular Ford and Lincoln models are excluded from this offer. These exclusions include the 2024 and 2025 Raptor models, Ranger, Super Duty (non-XL) trucks, Maverick, and Transit. The 2024 F-150 Lightning and Mustang Mach-Es, along with the 2025 Ford Bronco, Bronco Sport, Expedition, and Lincoln Navigator models, are also not eligible.

      Eligible customers for the ‘zero, zero, zero offer‘ will also receive a complimentary two-year Ford Protect Premium Maintenance Plan, which covers services like oil changes and tire rotations.

      "Employee pricing for all was straightforward and appealed to customers,” said Rob Kaffl, the director for Ford’s U.S. sales and dealer relations. “However, our Ford and Lincoln dealers noted that more customers could benefit if we could minimize the initial out-of-pocket costs for purchasing or leasing a vehicle. Many families have directed their savings toward rising mortgage rates and summer travel expenses. They desire a new vehicle but are looking for options that eliminate the need for an upfront down payment.”

      In addition to its new summer promotions, Ford is extending the Ford Power Promise until September 30, which aligns with the deadline to qualify for federal EV tax credits. This offer provides buyers or lessees of eligible electric models with a free Level 2 home charger and complimentary professional installation.

      In the second quarter, Ford recorded sales of 612,095 vehicles in the United States, marking a 14.2 percent increase from the 536,050 sold in the same quarter last year. Sales for the first half of the year also rose by 6.6 percent, from 1,044,133 to 1,113,386. The surge in demand was driven by increased sales of the Bronco and Bronco Sport, Escape, F-Series, Ranger, and Maverick models.