Buick's New Sub-Brand Hints at Its Initial Sedan, But It's Not Meant for Everyone | Carscoops

      The as-yet-unnamed model belongs to Buick's Electra sub-brand and will utilize the new Xiao Yao platform specifically designed for China.

      Buick has released a teaser for a new model from its forthcoming Electra sub-brand.

      This upcoming electric sedan closely resembles a previous concept from Buick.

      It will be built on the new Xiao Yao EV platform created specifically for the Chinese market.

      While Buick's focus in the US is primarily on crossovers and SUVs, the brand is exploring different avenues in China, where traditional sedans still hold significance. A new all-electric model from Buick's recently announced Electra sub-brand is set to join the range, with a teaser image providing an initial glimpse.

      Electra is Buick's sub-brand for new energy vehicles, officially announced in April 2025, showcasing three concepts: a sedan, an SUV, and a minivan. The vehicle featured in this latest teaser is the production version of the sedan, which has evolved from the 2024 Electra L concept presented the previous year.

      The new model retains much of the design language seen in the concept, although a few elements have been simplified for production. The lighting design at both ends has been modified, utilizing more functional LED graphics. The elegantly designed flush door handles and conventional side mirrors replace some of the concept’s more avant-garde features, making it more practical for real-world use.

      Inside, a Technological Showcase Awaits

      Although Buick has not yet revealed the cabin, it is anticipated to include eight screens, a massive 50-inch augmented reality head-up display, and various AI-driven features. This will all operate on Qualcomm’s 8775 chip, which supports advanced infotainment and connectivity. Advanced driver assistance systems will come from Chinese tech company Momenta, which has developed a range of sophisticated ADAS functionalities.

      This sedan is just one of six new energy models that Buick plans to introduce in the coming year, likely alongside production variants of the Electra SUV and minivan concepts. All three will be constructed on Buick's Xiao Yao platform, a versatile architecture created specifically for the Chinese market.

      The platform supports fully electric, plug-in hybrid, and range-extender powertrains, with configurations for front, rear, or all-wheel drive. Performance can reach up to 443 horsepower (330 kW), and the electric variants will be fitted with battery packs from CATL that support ultra-fast 640 kW charging.

      Buick has not yet announced the date for the full unveiling of the Electra sedan, but it is expected soon. Like other models under the Electra brand, this one will likely remain exclusive to China, making a US launch unlikely.