Is Bentley Compromising Its Values by Producing Models Like This? | Carscoops

      The Mulliner personalization team painted this Bentayga in an unconventional shade of Candy Pink at the request of a customer from the United States.

      Bentley is showcasing its personalization options with a striking Bentayga.

      The Mulliner team adorned the SUV with Candy Pink paint and cherry blossom leather interior.

      Seventy percent of new Bentley purchasers opt for at least one unique feature from the Mulliner division.

      Simply owning a standard Bentley isn’t sufficient in 2025. While 25 years ago, when the company sold approximately 1,500 vehicles, it might have been acceptable, today’s production numbers are seven times greater, leading to a higher likelihood of encountering a similar model. This is one reason 70 percent of new Bentley orders include some special customization from Mulliner. Customers are not just looking to buy a luxury vehicle from Crewe; they desire to create their own unique model.

      This increasing demand for personalization is being leveraged by all luxury car manufacturers; however, it presents a challenge. Catering to every customer desire can bring in significant revenue, but there may come a time when a request is made that doesn’t align with the brand’s identity. Refusing such requests could alienate wealthy customers and drive them towards aftermarket options or competitors.

      The Bentayga depicted in these images exemplifies this scenario. What could have been a simple, elegant (or perhaps dull, depending on your perspective) EWB Azure in a subtle metallic blue was transformed into a vibrant Candy Pink after a visit to Mulliner.

      Its American owner requested the SUV to be finished in Candy Pink, a color that, while still striking, is somewhat softened by the addition of the Blackline option that eliminates traditional chrome and introduces black accents on the door handles, exhaust pipes, lamp bezels, lower grilles, roof rails, and wing vents.

      The pink and black theme continues inside, although thankfully, black predominates, with pink limited to small sections of the cherry blossom hide and some stitching. Bentley claims that customers are "encouraged to participate in the design of unique vehicles," in a process known as ‘Co-Creation,’ leaving one to wonder how much guidance the designers had to maintain a sense of taste.

      Regardless of personal opinions on the color choice, it's assured that this Bentayga was created to the same high standards as any other commission. It is indeed amusing to see one of Bentley's dignified SUVs dressed in such an unconventional manner. The world would be dull without individuals like the lady who commissioned this EWB, who clearly knows what she wants.

      Do you think companies like Bentley should decline such customization requests, or is it reasonable for them to accommodate their clients' unique visions, even if they seem misaligned with the brand’s identity? Share your thoughts in the comments.