Report Suggests Maserati May Soon Be Up For Sale
Maserati
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A new CEO will take charge at Stellantis on Monday, leaving the future of the automaker's sole luxury brand in uncertain territory.
On Friday, Reuters reported that Stellantis might consider selling Maserati to mitigate its losses while the automotive giant restructures its operations.
The consulting firm McKinsey was enlisted by Stellantis in April to assess the impacts of U.S. tariffs on Maserati and Alfa Romeo. Stellantis originally intended for these brands, which do not manufacture vehicles in the U.S., to transition to electric in the coming years with complete overhauls of their product lines.
According to two sources, Reuters mentioned that one of the possibilities McKinsey is investigating for Stellantis is the “potential divestment of Maserati.”
A spokesperson for Stellantis told The Drive, “Respectfully, Maserati is not for sale.”
Despite the launch of new premium products such as the MC20 sports car, GT2 Stradale, and GranCabrio, Maserati has been struggling. The GranCabrio, in the Folgore version, is the first and currently the only electric convertible available on the market.
In February, during the parent company's earnings call for 2024, CFO Doug Ostermann noted that the firm wrote down a $1.59 billion investment in Maserati, part of which was due to “the cancellation of projects prior to launch,” as stated in the company's investor presentation.
Maserati's sales plummeted 58% in 2024, with only 11,300 units sold compared to 26,600 the previous year. This decline resulted in an adjusted operating loss of 260 million euros ($299 million).
Looking towards an electric future, Maserati discontinued its V-8 engine in 2023. However, in early 2025, the company also scrapped its planned electric supercar, intended to be named MC20 Folgore, due to insufficient customer demand. It is believed that the electric supercar was either completed or very close to completion and ready for launch.
Stellantis CEO Carlos Tavares resigned in December. John Elkann, the automaker’s board chair, has been managing the company while they sought new CEO candidates. Antonio Filosa, a current Stellantis executive and former CEO of Jeep, will assume the role of Stellantis CEO on Monday.
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Report Suggests Maserati May Soon Be Up For Sale
Maserati is experiencing significant financial losses and declining sales, yet it insists that it will not be sold, contrary to various reports.