Nissan Postpones Price Increases Until June; Prepare for Costs to Rise | Carscoops

      The automaker is attempting to lessen the effects of U.S. import tariffs on its customers.

      As of April 23, 2025, Nissan will maintain stable prices for imported vehicles until at least June 2. After the current inventory is depleted, tariffs will start affecting vehicle prices. Last year, the company’s two American plants operated at just 50% capacity.

      Although many expected a rapid price increase for cars in the U.S. after President Trump's significant 25% auto tariffs were implemented, this has not been entirely the case. Several manufacturers have opted to keep prices steady for several months, and Nissan has now decided to join those delaying price hikes. Nevertheless, consumers should brace for potential price increases in the latter half of the year.

      In a memo shared with dealers and reported by Autonews, Nissan’s U.S. sales chief, Vinay Shahani, stated that prices on imported vehicles will be unchanged until at least June 2. He mentioned that the company has a sufficient stock of tariff-free vehicles to last approximately three months. However, once that inventory is exhausted, the automaker will need to determine its next course of action.

      While there is a temporary hold on changes, adjustments are forthcoming.

      “We understand that these new vehicle tariffs will affect affordability for car buyers over time, and we will do our best to mitigate that impact for Nissan customers,” Shahani remarked.

      Nissan is keen to increase production of its popular models in U.S. factories to help shield customers from the full impact of tariffs. Shahani indicated that the automaker intends to utilize more of its existing U.S. production capacity in the upcoming year and aims to boost local output of the Rogue, Pathfinder, Murano, and Frontier.

      According to Auto News, Nissan’s facilities in Tennessee and Mississippi operated at about half of their total capacity in 2024. A significant adjustment includes the introduction of a second shift on the Rogue assembly line, which will enhance production by 54%, or around 60,000 vehicles.

      In addition to increasing production, Nissan is incentivizing its dealers with a bonus program for April and May, rewarding those who meet specific sales goals with extra compensation. Earlier this month, the automaker also reduced the average prices of the 2025 Pathfinder and Rogue by $1,000, providing U.S. customers with a brief respite.