Sales of six-figure cars soar with a 333% rise compared to 2020 | Carscoops

      Automakers have sold 52,000 cars priced over $100,000 in the first two months of the year, reflecting a 13% rise compared to 2024.

      As of March 22, 2025, sales of new vehicles in the US priced above $100,000 have skyrocketed by 333% since 2020.

      In just the first two months of 2025, over 52,000 vehicles exceeding the six-figure price point were sold. Notably, the Range Rover is currently the leading model in this price category.

      While many are striving to maintain their financial stability, the luxury vehicle market is experiencing a resurgence. According to the latest Kelley Blue Book report from Cox Automotive, there has been an unexpected increase in purchases of six-figure vehicles.

      If you’ve ever questioned the extent of wealth in the market today, you might be surprised: luxury cars are selling quickly at dealerships, and you could feel outpaced if you don’t have at least $100,000 to spend on a new vehicle.

      In the first two months of 2025 alone, more than 52,000 new cars priced above $100,000 were sold in the USA. This represents an impressive 13% rise from the 46,000 sold during the same period last year and an astonishing 333% jump from five years ago when only 12,000 six-figure vehicles were purchased. It’s evident that many are no longer merely dreaming about luxury; they’re purchasing it.

      **Range Rover Tops the Rankings**

      So, who is leading the charge in the six-figure market? Surprisingly, the Range Rover has emerged as the reigning champion for 2025, achieving over 3,800 sales in February alone. The British manufacturer seems to have established itself as the premier choice in the six-figure vehicle segment.

      Erin Keating, an Executive Analyst at Cox Automotive, provided some insight into this trend: “While affordability remains a challenge for many families, six-figure vehicles continue to perform well and have experienced a fourfold increase in sales volume since early 2020.”

      She also highlighted that the growing income disparity is significantly impacting vehicle sales trends, with affluent households and individuals possessing “prime” or “super prime” credit scores driving much of the demand.

      **A Glimpse at Average Transaction Prices**

      Now, let’s delve into the numbers, focusing on the Average Transaction Price (ATP) for new vehicles. In February 2025, the ATP for new vehicles was $48,039. This figure marks a 1.3% decrease from January but still shows a 1% increase compared to the same month last year.

      If you’re curious about which segments are pushing ATPs beyond the $100,000 threshold, the typical contenders are luxury full-size SUVs ($106,332), high-end luxury cars ($121,129), and high-performance vehicles ($121,322), all of which are experiencing year-over-year growth.

      **Car Brands: Who’s Leading?**

      On the luxury brand side, Porsche claims the top position with an ATP of $116,111 in February, which is 12% higher than the previous year. Meanwhile, Mitsubishi recorded the lowest ATP at $30,410, closely followed by Nissan at $32,262. So if a luxury SUV or sports car has caught your eye, you now know which brands command the highest prices.

      For those seeking a more environmentally friendly ride with zero emissions, electric vehicles are also relevant. In February, the average ATP for EVs was $55,273, down 1.2% from January but up 3.7% from the previous year. EV incentives have also seen a significant increase, averaging $8,162—the highest level in over five years.

      Keating also reflected on how the entire automotive landscape has transformed, stating, “February marks the five-year anniversary of the last ‘clean month’ of data before the global COVID pandemic reshaped the automotive industry. Compared to February 2020, ATP is up by 25%, while incentives have dropped by 13% and monthly sales are down by 9%. Auto loan rates are now higher as well, making new vehicle affordability a genuine challenge for most households.”