Kia is Offering Four New Vehicles as Prizes for the Super Bowl | Carscoops

      Kia's Super Bowl contest will award winners with everything from a K4 to an EV9.

      8 hours ago

      by Michael Gauthier

      As part of a Super Bowl promotion, Kia is offering four new vehicles as prizes.

      The vehicles range from the $28,090 K4 GT-Line Turbo to the $73,900 EV9 GT-Line.

      Kia Squares starts today and will run until February 9 at 5:30 p.m. ET.

      While most car manufacturers will not be participating on Super Bowl Sunday, Kia is taking a different approach by hosting a sweepstakes instead of airing a commercial. Four fortunate winners will receive brand-new vehicles.

      The contest, named Kia Squares, is described as a “game-within-a-game” allowing participants a chance to win a vehicle at the end of each quarter. Players select a square from a ten-by-ten grid representing a vehicle. After choosing a square, they submit their information to enter the contest.

      Following the end of the entry period on February 9 at 5:30 p.m. ET, squares will be assigned random numbers. The winning square pool will be determined by the “last digit of the score at the end of each quarter,” from which a winner will be selected.

      The available prizes include a $28,090 K4 GT-Line Turbo, a $33,090 K5 GT, and a $47,390 Sportage X-Pro SX Prestige AWD. Additional prizes feature a $52,600 Carnival Hybrid SX Prestige, a $52,900 EV6 GT-Line, and a $53,090 Sorento X-Pro. The top prizes are a $53,386 Telluride SX Prestige X-Pro and a $73,900 EV9 GT-Line for the lucky participants.

      Though Kia is giving away vehicles valued at up to $295,600, this amount pales in comparison to Super Bowl ads that can reportedly reach $8 million each. Even with the costs of social media ads promoting the contest, Kia is likely cutting costs while effectively marketing its brand.

      Russell Wager, Kia America's vice president of marketing, stated, “Kia Squares provides football fans an interactive way to engage with the game while offering not just a fun way to support their team but also a chance to win one of Kia’s award-winning vehicles.” He further remarked, “This innovative approach allows us to connect with both football enthusiasts and Kia supporters at various moments during the broadcast.”