Rivian Suddenly Lost Thousands of Customers | Carscoops

      The company's sales experienced a significant decline in Q4 after federal incentives were discontinued, and the pressure is mounting as the R2's 2026 launch approaches.

      Rivian's sales decreased after the end of federal tax credits. In the fourth quarter, sales dropped by 31.3%, resulting in an 18.1% decline for the entire year. The company indicated that these declines met their expectations.

      With 2025 now behind, sales figures are starting to emerge. Rivian is among the first to report, revealing some unsatisfactory results following the withdrawal of the electric vehicle tax credit in September.

      To be precise, the company delivered 9,745 vehicles in the fourth quarter of 2025, compared to 14,183 the previous year. This represents a notable 31.3% decrease, though it was anticipated that sales would reduce after the federal incentive was removed.

      In 2025, Rivian delivered a total of 42,247 vehicles, a decrease from 51,579 trucks and SUVs in 2024, marking an 18.1% decline.

      Regarding production, the company manufactured 10,974 vehicles in the fourth quarter and 42,284 units for the year. While these figures align with demand, they are lower than last year’s production of 12,727 and 49,476 vehicles.

      Although the figures are disappointing, the automaker stated they align with expectations. The company had little additional commentary but mentioned that their fourth quarter and annual financial results for 2025 would be released on February 12.

      Investors appear to be responding calmly to the news, with Rivian's stock down 1.95% to $19.32 per share at the time of this writing. It is notable that the stock has seen substantial growth over the past year, up from $13.25 on January 2, 2025.

      Looking Ahead

      While 2025 was not a strong year for Rivian, the company has significant plans for 2026. The much-anticipated R2 is set to launch in the first half of the year, priced starting at $45,000.

      Rivian has not disclosed complete details but has previously mentioned that the model is built on an entirely new platform and will be available with two different battery options, one offering over 300 miles (483 km) of range. We can also expect variations in powertrains, including single-, dual-, and tri-motor options, with the latter capable of achieving a 0-60 mph (0-96 km/h) time of under three seconds.

      Additionally, the company recently unveiled a range of new features, including Universal Hands-Free Driving, which will soon be available for the R1 lineup, enabling hands-free operation on more than 3.5 million miles (5,632,704 km) of roads in the U.S. and Canada. This will be part of a new Autonomy+ subscription priced at $49.99 monthly or $2,500 for a one-time fee.