Kia is offering 'nostalgic' motor oil and gasoline-scented car fresheners to buyers of electric vehicles.

Kia is offering 'nostalgic' motor oil and gasoline-scented car fresheners to buyers of electric vehicles.

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      Have you recently made the switch to an electric vehicle but still love the aroma of gasoline? Kia has a solution for you. With the purchase of an EV, you'll receive a complimentary car freshener that emits a scent described as “heavy motor oil tone with a top note resembling gasoline” — and no, this isn't a joke. The humorous aspect might be that you can only get one by purchasing a Kia EV4, which isn’t currently available in the U.S.

      In collaboration with a Finnish perfumer, Kia aims to ease the transition from gasoline to electric. The resulting scent is said to evoke “a car workshop.” Interestingly, despite driving gas vehicles my entire life, I don't particularly enjoy the smell of motor oil and gasoline, but evidently, Kia and its Finnish partners think otherwise.

      This isn't the first instance of an automaker attempting something like this; Ford also released a gasoline-scented fragrance in 2021 to coincide with the launch of the Mustang Mach-E GT in Europe, following a survey that indicated “around 70 percent of drivers expressed they would miss the scent of gasoline to some extent.”

      Don’t misunderstand me; I always feel a rush of excitement when arriving at a racetrack and taking in that distinctive scent of exhaust and rubber—but that’s not something I wish to experience every time I enter my car, especially in an EV. Perhaps you feel differently?

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Kia is offering 'nostalgic' motor oil and gasoline-scented car fresheners to buyers of electric vehicles.

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Kia is offering 'nostalgic' motor oil and gasoline-scented car fresheners to buyers of electric vehicles.

We enjoy the pleasant aroma of rubber and exhaust at the racetrack, but every time you step into a car? Not so much.