Overfinch’s Confidential Project Will Unveil the Priciest Range Rover in History | Carscoops

      The company is creating a very unique Range Rover to commemorate its 50th anniversary.

      22 hours ago

      by Brad Anderson

      Overfinch is marking its 50th anniversary with an ultra-exclusive Range Rover.

      The new SUV is predicted to be the priciest Range Rover ever produced.

      Prices for some current Overfinch models exceed £457,000 in the UK.

      For over fifty years, Overfinch has been crafting some of the most extraordinary Land Rover-based vehicles around, including the current Range Rover and classic models from earlier decades, updating them for modern times. Now, it is developing a new flagship model that promises to be the most valuable and expensive Range Rover it has ever created.

      The upcoming vehicle is being made in honor of Overfinch's 50th anniversary. Its development is taking place within the brand’s Heritage division, with a public reveal set for 2026.

      Limited information is available about the new model, but it will be “the most valuable Range Rover by Overfinch to date, if not the highest-priced ever sold.” There’s no indication of which specific era the model will be inspired by, but it is likely to be based on one of the first-generation models that Land Rover initially manufactured between 1969 and 1996.

      Overfinch is well-versed in producing high-end Range Rover Classics. One of its recent models, called the Field Edition, starts at over £340,000 ($457,000), and the expectation for this new model to be even pricier, potentially approaching £400,000 ($537,000) or more, would place the vehicle firmly in the realm of Rolls-Royce and mid-engine supercars.

      Despite the substantial prices of its products, Overfinch recently informed Piston Heads that the company is thriving, aided by ongoing expansions in North America and the Middle East.

      “As proud custodians of the Overfinch brand for the past two decades, we are thrilled to celebrate 50 years as the original customizers of the world’s most iconic SUVs,” stated company leader Arthur Silverton.

      “As we approach the final quarter of 2025, we report excellent business performance and growth for the past financial year,” he continued. “We’ve achieved strong profits and continue to invest in product development, our Heritage division, and expanding international sales channels in important markets like North America and the Middle East.”

      In addition to its anniversary model, Overfinch has teamed up with British gunmaker Holland & Holland. Together, they plan to create what is being referred to as “the most luxuriously enhanced Range Rover ever built,” indicating that the company’s 50th year will be highlighted by more than one prominent project.