Only One Subaru Experienced a Surge in Sales Last Month, and It's the Model They Have Just Discontinued | Carscoops
Subaru experienced a dismal September, witnessing an 18.5% decrease in sales compared to the previous year.
The only model to record a year-over-year sales increase was the Legacy, which has recently been discontinued.
Even the soon-to-expire tax credit failed to encourage consumers to purchase the underperforming Solterra.
Just weeks after Subaru ceased production of the Legacy, it turned out to be the only car to show a sales increase last month, which is rather unusual.
In terms of sales figures, customers purchased 1,884 Legacy sedans last month, marking an 8.3% rise from the previous year and standing out as the sole highlight in an otherwise bleak September.
Additionally, Subaru's other sedan, the WRX, saw a sharp decline of 51.8%, selling only 640 units, meaning it was outpaced by the Legacy by almost 3:1.
The negative trends continued, as the expiring tax credit failed to help the Solterra, with sales plummeting 58.8% to just 443 units. A stop sale order and the anticipated 2026 model likely contributed to this decline.
In another category, the BRZ attracted only 177 buyers, which is 475 fewer than the Toyota GR86, and the situation probably won’t get better as the 2026 model comes with a $2,650 price increase compared to the previous version.
The aging Ascent struggled as well, securing only 3,073 sales, reflecting a 47.1% drop from the previous year, and it too will see rising prices for 2026.
The Outback wagon experienced an 11.3% decline to 12,406 units, yet it remains Subaru's second best-selling model. This is notable since the company has decided to transform the 2026 model into a crossover resembling the Wagon Queen Family Truckster.
The redesigned Outback is set to hit dealerships later this year, starting at $34,995, which is $5,000 more than the prior model. This significant price increase could affect its popularity—assuming the new styling doesn't play a role beforehand.
September Subaru Sales
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Subaru experienced a disappointing September, and 2026 appears to be even bleaker due to multiple price increases.