Suzuki Unveils a New Logo After More Than Two Decades | Carscoops

      The overall structure remains unchanged, but the chrome finish and prominent contours have been removed.

      Suzuki has unveiled its first logo redesign since 2003, featuring a flatter, chrome-free appearance.

      This new emblem aligns with the trend among other car manufacturers who are adopting simpler, two-dimensional logos.

      The updated badge will debut on concept vehicles at the Japan Mobility Show.

      In today's world, where smartphones and social media influence brand presentations, shiny 3D logos are becoming less common. Suzuki is the latest company to adopt a flat logo, marking its first redesign in over two decades.

      The emblem retains the recognizable "S" shape that has seen minimal alterations since 1958. The update introduced a smooth, flat surface with subtle contours along the edges. The reflective chrome finish has been replaced with a "high-brightness silver" resembling matte aluminum, a choice Suzuki claims is more environmentally sustainable.

      Industry experts highlight that simpler, two-dimensional logos generally perform better on small screens, where brand interactions frequently occur today. However, critics contend that simplifying these symbols diminishes their depth and tactile quality that were present in physical forms.

      Suzuki is not the only manufacturer making this shift; numerous automakers have adopted a similar philosophy in recent years, including VW, Audi, Nissan, Mazda, BMW, Mini, Volvo, Kia, Opel, Renault, Peugeot, Aston Martin, Bentley, Lotus, Jaguar, Buick, and Lamborghini, among others.

      The current emblem (on the left) is compared to the new and simplified design (on the right).

      The company has indicated that the refreshed badge is part of a larger brand identity initiative under the slogan “By Your Side.” It will first appear on concept models at the Japan Mobility Show 2025, taking place on October 30.

      Following its debut, the new design will gradually be incorporated into Suzuki’s global lineup. With its proportions unchanged, the new emblem can be easily applied to the grilles and tailgates of existing models, eliminating the need to wait for a model update. The latest addition to Suzuki’s collection is the Victoris SUV, which was launched for the Indian market.

      Suzuki’s President and CEO, Toshihiro Suzuki, articulated the brand’s rationale for the update:

      “The new emblem reflects Suzuki’s dedication to ‘putting ourselves in the customer’s shoes to create valuable products,’ a fundamental principle of ours, along with our resolve to embrace new challenges in the coming era. Under the corporate motto ‘By Your Side,’ we will continue to offer mobility solutions that are deeply intertwined with everyday life, progressing alongside our customers and contributing to a sustainable future.”