China Launches Hunt for Online Vehicle Defamation | Carscoops

      In the coming months, the Chinese government plans to take action against "illegal business practices" and deceptive advertising.

      Seven hours ago, Brad Anderson reported that China has initiated a three-month campaign targeting online misinformation in the auto industry.

      Manufacturers such as MG and BYD are offering substantial rewards for information regarding harmful accounts. Authorities claim that influencers with large followings are disseminating damaging claims against electric vehicles (EVs).

      Chinese automakers have consistently been proactive in defending their brand image, often targeting social media users who they believe are posting harmful information about their products.

      These accounts may sometimes be operated by everyday users, while in other instances, rival companies are suspected of inciting these negative narratives. The Chinese government has now intervened with a three-month initiative focused on combating online disinformation aimed at the automotive sector.

      Misinformation Related to Collisions

      False information about various Chinese car manufacturers has become prevalent on local social media websites, including Douyin, which is the Chinese counterpart to TikTok. Occasionally, rival car companies exploit social media to disparage their competition.

      According to a report from Nikkei Asia, Li Auto released a video in July depicting a collision between one of its SUVs and a truck from Dongfeng Liuzhou Motor. The SUV emerged with minimal damage, yet the truck's cab was significantly harmed. Naturally, Dongfeng objected to the portrayal of their vehicle, leading to an apology from Li Auto.

      Earlier this month, China's Ministry of Industry and Information Technology announced that its new enforcement initiative will address harmful disinformation concerning the automotive industry online. The ministry indicated that it would also take action against "illegal business practices, exaggerated or fraudulent advertising, and defamation."

      Automakers Respond

      Not only is the government taking a stand against misinformation, but the automakers are also actively responding. For instance, MG is offering rewards up to 5 million yuan ($703,000) for leads on harmful social media accounts. Meanwhile, BYD is providing monetary rewards ranging from 50,000 yuan ($7,000) to 5 million yuan ($703,000) for similar intelligence.

      In 2023, a Douyin influencer who made fun of drivers from a specific EV startup in China amassed approximately 5.4 million followers. Although this account was suspended by June 2024, the potential negative impact had likely already occurred.