VW Brings Back Classic Nameplates With A Fresh Mission To Combat China's EV Surge | Carscoops

      CEO states that the company is concentrating on its traditional core strengths, which include solid design, high quality, and established brands.

      Volkswagen is restructuring its lineup around fundamental values and well-respected models.

      The emphasis is on design, quality, innovative technology, and a strong price-performance ratio.

      The new generation of "true Volkswagens" encompasses the ID. Polo, ID. Cross, and ID. Every1.

      Volkswagen is returning to its roots by reemphasizing the core strengths that originally endeared its cars to customers. This was the message delivered at the recent Munich Motor Show, where the automaker showcased some models that make up the new "true Volkswagen" family, intended to compete with growing rivals from China.

      Most notably, the introduction of the ID. Polo and its GTI counterpart, along with the ID. Cross—which serves as an electric option for the popular T-Cross crossover—indicates that VW is revitalizing its most recognized brands and integrating its internal combustion engine (ICE) models with its electric offerings. An ID. Golf is expected to be released by 2028, and a production version of the ID. Every1 concept, which might be named ID. Up, is anticipated to arrive in 2027.

      A Broader Commitment

      However, VW’s dedication to its core strengths delves deeper than simply preserving familiar names as the electric era progresses. The automaker has stated that it is focusing on new designs, high quality standards, attractive price-performance ratios, and innovative technologies.

      “Our goal for the next five years is clear,” said VW brand CEO Thomas Schäfer. “By 2030, we aim to position ourselves as the leading high-volume manufacturer in pioneering technology.”

      Schäfer's superior, VW Group CEO Oliver Blume, mentioned that the new family of electric vehicles equipped with enhanced software and battery technology will be essential to safeguarding the company against the increasing presence of Chinese EVs in the European market.

      “Competition is very advantageous for me,” Blume remarked to CNBC. “It’s akin to sports: when faced with strong competitors, you must strive to improve. This is what we have been preparing for in recent years—to enhance our performance. I do not fear competition.”

      Blume believes VW can enhance its current 28 percent share of the electrified market, but assures that the appealing aspects that could make cars like the ID. Cross popular will not be limited to electric vehicles. The automaker’s display at Munich also included the updated version of the best-selling T-Roc crossover, the larger counterpart to the T-Cross, along with the Tayron SUV introduced earlier this year.