
Mercedes Aims to Launch 30 New Models Within Two Years: TDS
Mercedes-Benz
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The first cup of coffee is finished, so let’s dive in.
🚘 What I’m driving: The 2025.5 Volvo XC90 T8 plug-in hybrid was returned yesterday in favor of a truly large three-row luxury SUV. More details on that to come tomorrow.
🚨 Mercedes-Benz has unveiled “the largest product launch program in the company’s history,” which will roll out a total of 30 vehicles, including 15 electric models, over the next two years.
🏎️ Lamborghini has put its IMSA GTP program on hold for the 2026 season, indicating that the SC 63 is likely finished after completing only one full race season in 2024, and for now, the automaker will not re-enter top-tier racing.
👨💼 Jaguar Land Rover has appointed PB Balaji as its new CEO. Balaji joins the team after serving as CFO for Tata, the parent company of JLR.
🪦 Ercole Spada, the designer behind some of the most legendary creations to emerge from Zagato, including the Aston Martin DB4 GT, has passed away at the age of 88.
🧑⚖️ Rivian has initiated a lawsuit aiming to allow the sale of its American-made EVs directly to consumers in Ohio.
💴 Honda, Toyota, and Mazda have all warned investors to expect significant losses due to tariffs and the strength of the yen.
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Mercedes Aims to Launch 30 New Models Within Two Years: TDS
The luxury standard is fully committing to a product-focused strategy to counter competition across all segments.