Mustang Sales Plummeted, Yet It Still Managed to Lead the Global Rankings | Carscoops

      In the first quarter, sales of the Mustang decreased by nearly 32%.

      14 hours ago

      by Michael Gauthier

      Last year, the Ford Mustang was recognized as the top-selling sports car both globally and in the U.S.

      Despite maintaining these titles, U.S. sales of the Mustang saw a decline of 9.5% in 2024.

      The pony car is available in 85 countries, with a starting price of $31,920 in the United States.

      Although Ford has introduced a new Mustang, consumer interest appears low. Sales dropped by 9.5% last year, reaching 44,003 units, and the outlook for 2025 seems even dimmer.

      In the first three months of the year, sales of the pony car plummeted by 31.6%, with dealers moving only 9,377 units. This poor performance occurred despite Ford holding a dominant position in the segment, as the Chevrolet Camaro and Dodge Challenger have been discontinued.

      Despite these challenges, Ford is attempting to highlight some positive aspects, noting that the Mustang remained America’s best-selling sports car and the leading sports car worldwide. This isn't particularly surprising given the model’s relative affordability and availability across 85 markets.

      Given the lackluster sales of the seventh-generation Mustang, it's understandable that Ford did not disclose global sales figures for the previous year. However, the company mentioned that nearly one million units have been sold over the past decade.

      Looking at the sales figures, U.S. sales have plummeted from 122,349 units in 2015 to 44,003 last year. The vehicle experienced seven consecutive years of declining sales before a brief increase in 2023.

      It's difficult to pinpoint the reasons for the latest Mustang's struggles, but the 2025 model starts at $31,920 before a destination fee of $1,595. It boasts classic muscle car aesthetics and is equipped with a 2.3-liter EcoBoost four-cylinder engine that generates 315 hp (235 kW / 319 PS) and 350 lb-ft (474 Nm) of torque.

      While the standard model comes solely with a ten-speed automatic transmission, a six-speed manual is an option on the $46,560 Mustang GT. This variant is particularly noteworthy for its 5.0-liter V8 engine that produces 480 hp (358 kW / 487 PS) and 418 lb-ft (566 Nm) of torque.