This Is Maserati’s Interpretation of Minimalism | Carscoops

      The exterior of this uniquely customized MC20 Cielo is coated in matte Blu Corse.

       6 hours ago

      

      

      

      

      

      

      

      

      

      

      

       by Brad Anderson

      

      

      

      

      

      

      

      This well-equipped Maserati would fit right into an art gallery.

      It was revealed at the Rolex Monte-Carlo Masters tennis event.

      Vibrant yellow, orange, red, white, and light blue details enhance the bodywork.

      In the luxury automotive industry, exclusivity extends beyond just owning a fast and expensive vehicle—it's about possessing something that is truly unique. Therefore, high-end car manufacturers are investing more in customization than ever before. This approach not only allows buyers to create their ideal vehicle from the ground up but also serves as a lucrative strategy for the brands.

      Despite its widely known challenges—such as the difficulty in selling cars—Maserati is fully embracing this strategy. The brand now provides more personalization possibilities than ever, as showcased by its latest model, the MC20 Cielo.

      Read: A Unique Maserati MC20 Exclusively for the Maserati Family

      Maserati customers seeking individuality can enjoy a bespoke experience through the new Officine Fuoriserie Maserati division. Buyers can select from an extensive catalog of options or request tailored and one-of-a-kind designs. The range of personalization choices is exemplified by the new MC20 Cielo ‘Less is More…?’ introduced at the Rolex Monte-Carlo Masters tennis event.

      While the name of the custom MC20 Cielo may not be particularly striking, there’s no doubt that the owner and Maserati’s design team have created something quite exceptional. The company notes that the design draws inspiration from the Bauhaus art movement, featuring geometric patterns on the supercar’s hood and rear decklid.

      The majority of the vehicle is wrapped in Blu Corse Matte, complemented by accents in yellow, white, red, and light blue. A small section in orange honors Maria Teresa De Filippis, the first woman to qualify for a Formula 1 Grand Prix. Additionally, Maserati has equipped the car with 20-inch wheels adorned with yellow, blue, red, and white hubcaps, paired with blue brake calipers.

      More: Stellantis Cancels Maserati’s Future Following a $1.6B Investment Withdrawal

      Not everyone may appreciate the customized details on this MC20. However, the owner clearly desired something distinctive, and that’s precisely what they received. With its artistic paint job, this MC20 Cielo will look just as impressive displayed in an art gallery as it would while cruising along the Italian Riviera.