1500 Ramcharger Features in Ram's Excellent Super Bowl Commercial | Carscoops

      Ram's advertisement highlights the updated 2500 model alongside the forthcoming Ramcharger.

      The commercial, which features actor Glen Powell, was unveiled ahead of the Super Bowl. It presents a reimagined version of Goldilocks and the Three Bears, swapping out the characters for three different pickups. The purpose of the ad is to emphasize the "power of choice for truck buyers."

      In the previous year, Ram's truck sales dropped by 16%, totaling 373,120 units, narrowly surpassing GMC's figures. This disappointing performance marked a challenging year for Stellantis in the U.S.

      To counter this decline, Ram launched a new Super Bowl commercial featuring Glen Powell, highlighting models such as the 1500 Ramcharger, 1500 RHO, and 2500 Rebel. This lineup showcases the brand’s new range-extended pickup, the refreshed heavy-duty model, and the high-performance TRX successor.

      Titled “Drive Your Own Story,” the 60-second ad features Powell narrating his version of Goldilocks and the Three Bears to his real-life niece and nephew. In this humorous adaptation, Goldilocks is replaced by a "rugged, woodsy dude," and instead of porridge, three pickups are presented as "looking just right."

      Set to Van Halen’s "Panama," Powell battles a dragon and transports it home in a trailer BBQ pit. He subsequently uses the Ramcharger and electric chainsaws to sculpt a likeness of himself before leaping over a volcano in the RHO.

      Ram stated that the commercial aims to highlight "freedom" and the "power of choice for truck buyers," offering options that range from "gas-powered to battery-powered to heavy-duty choices." The 2500 and 3500 models also feature a slightly detuned 6.4-liter Hemi V8 engine, delivering 405 hp (302 kW / 411 PS) and 429 lb-ft (581 Nm) of torque.

      The company is additionally promoting the 1500 Ramcharger, which will be available for order in the second quarter. It boasts a 92 kWh battery pack and a dual-motor all-wheel-drive system that generates 663 hp (494 kW / 672 PS) and 615 lb-ft (833 Nm) of torque. Notably, a 3.6-liter V6 engine serves as a generator, allowing the truck to cover up to 690 miles (1,110 km) without a pause. The model is also quick, capable of accelerating from 0 to 60 mph (96 km/h) in just 4.4 seconds.