West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops

West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops

      Move over Mary Kay, Häagen-Dazs is getting in on the fun

       16 hours ago

      

      

      

      

      

      

      

      

      

      

      

       by Michael Gauthier

      

      

      

      

      

      

      

      Häagen-Dazs has introduced a unique 1963 Cadillac Series 62 Convertible.

      This one-of-a-kind vehicle was created by West Coast Customs and includes an ice cream cone holder.

      The car promotes Häagen-Dazs’ Super Bowl advertisement featuring Vin Diesel and Michelle Rodriguez.

      

      Häagen-Dazs is intensifying their Super Bowl campaign with the launch of a 1963 Cadillac Series 62 Convertible. This isn’t just any convertible; it has been transformed into the “ultimate ice cream vehicle” by West Coast Customs.

      

      

      With a two-tone paint scheme reflecting Häagen-Dazs’ brand colors, the burgundy and cream Cadillac has been stripped of its typical chrome. Additionally, the model displays custom badges on its wheels, trunk, and front fenders.

      More: Häagen-Dazs Goes Fast And Furious for The Super Bowl

      Regarding the trunk, it features a mirrored lid and a custom ice cream freezer. It also boasts illuminated accents, as well as what seem to be speakers and subwoofers.

      

      

      

      

      The two-tone design extends to the interior, with cream leather seats paired with a burgundy leather dashboard. A custom center console, which includes an ice cream cone holder, complements these features. Special embroidery and a Häagen-Dazs logo on the steering wheel complete the highlights.

      

      

      

      

      

      

      

      

      

      As stated by West Coast Customs CEO Ryan Friedlinghaus, “Our entire team collaborated closely with Häagen-Dazs to create a vehicle deserving of ‘Not So Fast, Not So Furious.’ We maintained authenticity at the heart of this partnership to design a ride worthy of both car enthusiasts and Häagen-Dazs fans.”

      The car will be transported from Los Angeles to New Orleans in a specially designed trailer with large windows to keep the vehicle visible at all times. Upon reaching The Big Easy, it will be utilized for distributing Häagen-Dazs bars.

West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops

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West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops

Step aside Mary Kay, Häagen-Dazs is looking to join the fun.