West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops
Move over Mary Kay, Häagen-Dazs is getting in on the fun
16 hours ago
by Michael Gauthier
Häagen-Dazs has introduced a unique 1963 Cadillac Series 62 Convertible.
This one-of-a-kind vehicle was created by West Coast Customs and includes an ice cream cone holder.
The car promotes Häagen-Dazs’ Super Bowl advertisement featuring Vin Diesel and Michelle Rodriguez.
Häagen-Dazs is intensifying their Super Bowl campaign with the launch of a 1963 Cadillac Series 62 Convertible. This isn’t just any convertible; it has been transformed into the “ultimate ice cream vehicle” by West Coast Customs.
With a two-tone paint scheme reflecting Häagen-Dazs’ brand colors, the burgundy and cream Cadillac has been stripped of its typical chrome. Additionally, the model displays custom badges on its wheels, trunk, and front fenders.
More: Häagen-Dazs Goes Fast And Furious for The Super Bowl
Regarding the trunk, it features a mirrored lid and a custom ice cream freezer. It also boasts illuminated accents, as well as what seem to be speakers and subwoofers.
The two-tone design extends to the interior, with cream leather seats paired with a burgundy leather dashboard. A custom center console, which includes an ice cream cone holder, complements these features. Special embroidery and a Häagen-Dazs logo on the steering wheel complete the highlights.
As stated by West Coast Customs CEO Ryan Friedlinghaus, “Our entire team collaborated closely with Häagen-Dazs to create a vehicle deserving of ‘Not So Fast, Not So Furious.’ We maintained authenticity at the heart of this partnership to design a ride worthy of both car enthusiasts and Häagen-Dazs fans.”
The car will be transported from Los Angeles to New Orleans in a specially designed trailer with large windows to keep the vehicle visible at all times. Upon reaching The Big Easy, it will be utilized for distributing Häagen-Dazs bars.
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West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops
Step aside Mary Kay, Häagen-Dazs is looking to join the fun.