West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops
Move over Mary Kay, Häagen-Dazs is getting in on the fun
16 hours ago
by Michael Gauthier
Häagen-Dazs has introduced a unique 1963 Cadillac Series 62 Convertible.
This one-of-a-kind vehicle was created by West Coast Customs and includes an ice cream cone holder.
The car promotes Häagen-Dazs’ Super Bowl advertisement featuring Vin Diesel and Michelle Rodriguez.
Häagen-Dazs is intensifying their Super Bowl campaign with the launch of a 1963 Cadillac Series 62 Convertible. This isn’t just any convertible; it has been transformed into the “ultimate ice cream vehicle” by West Coast Customs.
With a two-tone paint scheme reflecting Häagen-Dazs’ brand colors, the burgundy and cream Cadillac has been stripped of its typical chrome. Additionally, the model displays custom badges on its wheels, trunk, and front fenders.
More: Häagen-Dazs Goes Fast And Furious for The Super Bowl
Regarding the trunk, it features a mirrored lid and a custom ice cream freezer. It also boasts illuminated accents, as well as what seem to be speakers and subwoofers.
The two-tone design extends to the interior, with cream leather seats paired with a burgundy leather dashboard. A custom center console, which includes an ice cream cone holder, complements these features. Special embroidery and a Häagen-Dazs logo on the steering wheel complete the highlights.
As stated by West Coast Customs CEO Ryan Friedlinghaus, “Our entire team collaborated closely with Häagen-Dazs to create a vehicle deserving of ‘Not So Fast, Not So Furious.’ We maintained authenticity at the heart of this partnership to design a ride worthy of both car enthusiasts and Häagen-Dazs fans.”
The car will be transported from Los Angeles to New Orleans in a specially designed trailer with large windows to keep the vehicle visible at all times. Upon reaching The Big Easy, it will be utilized for distributing Häagen-Dazs bars.
Other articles
GM CEO Mary Barra Involved in Bid for Detroit WNBA Team | Carscoops
Additional investors comprise Lions owner Sheila Ford Hamp and quarterback Jared Goff.
Thieves Take Ferrari 488 Following Lexus and Toyota SUV Thefts in Consecutive Heists | Carscoops
Authorities in Melbourne are requesting that residents who have video recordings of the thefts help with the investigation.
Nissan Dismisses Honda’s Acquisition Attempt and May Permanently Halt Merger | Carscoops
Multiple reports indicate that Honda is not pleased with the restructuring proposal from Nissan.
This BMW M3 E46 Packs a 600 HP Turbocharged Surprise | Carscoops
This eye-catching BMW has approximately 107,000 miles on it, and we’re confident that it's a blast to drive.
Hands-On Review of the Coast Slayer EDC Flashlight: Made Entirely of Metal m/
The Coast Slayer flashlight is an excellent enhancement to your daily carry, occupying little space while offering substantial versatility.
Kalmar Creates Its Own Unique Porsche 911 Safari | Carscoops
This 997 is ideal for navigating rugged terrain, featuring a fully active suspension, rally lights, and a rear-wheel carrier.
West Coast Customs Designs an Ice Cream Cadillac for the Super Bowl | Carscoops
Step aside Mary Kay, Häagen-Dazs is looking to join the fun.