Mitsubishi Dealers Need A Sedan And A Truck To Revitalize Struggling Showrooms | Carscoops

      Next year will see the launch of a rebadged Nissan Leaf along with a rugged version of the Outlander.

      Mitsubishi’s North American leader has assured dealers that a significant “strategic shift” is ahead.

      The rebadged electric vehicle based on the Nissan Leaf is set to debut in the summer of next year.

      Following that, a rugged Outlander and a larger crossover are anticipated to arrive by 2028.

      Last year, Mitsubishi's sales increased by 25.8 percent in the United States, but the trend has since reversed, with year-to-date sales declining by over 11 percent through the third quarter. Furthermore, the popular Mirage has been discontinued, contributing to an aging model lineup.

      The outlook appears grim, particularly considering tariffs and economic uncertainty. However, the automaker is initiating a “strategic shift” intended to “significantly strengthen” its standing in the U.S. market.

      This information comes from a recent letter sent to dealers by Mitsubishi Motors North America CEO Mark Chaffin. According to Autonews, while he was vague on the details, he indicated that this signifies a “game-changing moment.” He reassured dealers that “North America is a priority” for the company.

      Although the lack of concrete details might not inspire much confidence, Mitsubishi has recently introduced a couple of new models for North America. The first is an electric vehicle based on the revamped Nissan Leaf.

      Set to launch in the summer of 2026, it is expected to share powertrains with the Leaf, which likely includes a 75 kWh battery and a front-mounted motor generating 214 hp (160 kW / 218 PS) and 261 lb-ft (353 Nm) of torque.

      An entry-level variant may also be available, featuring a smaller 52 kWh battery and a motor producing 174 hp (130 kW / 177 PS).

      In late 2026, a rugged version of the Outlander will follow. The company has indicated that this crossover will exhibit distinctive styling and enhancements tailored for off-road performance.

      Additional models are being developed, including a mid-sized crossover anticipated to debut in 2028, offering three rows of seating and produced in the U.S. by Nissan.

      Dealers are also hopeful for a mid-size sedan and a truck, potentially derived from the Nissan Frontier. Mitsubishi dealer board Chairman R. C. Hill expressed to Automotive News, “We could use an entry-level sedan as many OEMs are exiting the segment. Every Mitsubishi dealer would like a truck.”

      While it is uncertain if these requests will be fulfilled, Chaffin informed them that the company plans to “expand our focus beyond BEVs to include ICE, HEV, and PHEV models.”

      Source: Auto News