Kia Created a Gasoline-Scented Air Freshener for Nostalgic Electric Vehicle Drivers | Carscoops
Although it may seem like a joke, this actually appears to be a legitimate and amusing product aimed at EV4 buyers.
16 hours ago
by Michael Gauthier
Kia is assisting electric vehicle buyers with gasoline-scented air fresheners.
The campaign, which has launched in Finland, offers an unusual accessory for EV4 purchasers.
This air freshener is designed to resemble motor oil and has the scent of a car repair shop.
Finland may not be known for its sense of humor, but Kia has introduced a comical campaign in the country to promote electric vehicles. The highlight of this campaign is a "gasoline-scented air freshener" that can be hung from a rearview mirror.
Announced via a social media post, the air freshener, shaped like a gas can, aims to help individuals "transition to a new era of driving."
More: Kia's EV4 Hatch Is Ready to Challenge Tesla and VW
Despite a poor translation on Facebook that mentioned electrocution, Kia actually stated, "Do you miss the scent of gasoline and the gas pump amidst electrification? We have a quick remedy for withdrawal symptoms."
They then marketed the air freshener as a solution and mentioned it will be offered to new EV4 buyers. Notably, this seems to be a real product as Kia indicated it's a "limited edition."
As per Tyyliniekka, the concept originated from Kia importer Astara Auto Finland, which collaborated with Max Perttula to create this peculiar scent. The result reportedly has a motor oil base, metallic notes, and hints of jasmine along with birch tar.
That combination doesn’t sound appealing for your vehicle, and Perttula described it as reminiscent of a car repair shop's aroma.
The air freshener is part of a broader campaign that uses humor to market electric vehicles. In another post, the company depicted two individuals outside, seemingly on a smoke break.
However, Kia stated, “Smoke signals are a thing of the past. Test drive the new all-electric Kia EV4 and experience the benefits of smoke-free driving in just a few minutes!”
Other articles
2027 Kia Telluride Resembles a Moving Brick, Unveiling on November 20
Kia's standout in the three-row segment is set to undergo its first full redesign.
Lawmakers Seek to Prohibit Foreign-Language Truck Driver Examinations Following Deadly Florida Collision | Carscoops
That is just one of several conditions aimed at pushing undocumented workers out of the trucking industry.
Jaguar's Upcoming GT Lacks a Rear Window and Space for Cargo | Carscoops
A prototype of Jaguar's upcoming electric GT has been spotted, in anticipation of its launch later this year.
Robotaxi Circumvents Stationary School Bus With Children in Proximity, Sparking Federal Investigation | Carscoops
Regulators are looking into Waymo following an incident where a robotaxi drove around a stationary school bus.
GM Discontinues Electric Van, Leaving More Than 1,000 Canadian Workers Uncertain | Carscoops
The company failed to meet expectations by investing in electric delivery vans, and now the employees are suffering the consequences.
Tesla Issues Recall for Nearly 13,000 Vehicles Because of Battery Pack Flaw: TDS
Certain Teslas might unexpectedly lose driving power, as stated by the U.S. National Highway Traffic Safety Administration.
Kia Created a Gasoline-Scented Air Freshener for Nostalgic Electric Vehicle Drivers | Carscoops
Though it may sound like a joke, this seems to be a legitimate, yet amusing, product targeted at EV4 purchasers.