Ford Targets F-150 Sales to Low-Credit Consumers: TDS

Ford Targets F-150 Sales to Low-Credit Consumers: TDS

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      It's early here in Leipzig, Germany, and I've finished my first two cups of coffee, so let’s dive in.

      🚘 What I'm driving: I'm not in a vehicle today, but I will be taking a ride in a (likely) camouflaged prototype with some engineers, and I'll provide updates on that next week.

      🏦 Ford is targeting buyers with the lowest acceptable or even questionable credit ratings by offering lower interest rates in an effort to boost F-150 sales before the quarter ends. While this unusual end-of-quarter sales tactic aims to make vehicles more affordable for those with weak credit, it could also place them in a precarious situation if the job market falters.

      🚙 The founder and CEO of Koenigsegg is considering introducing a more affordable sports car to the company’s lineup.

      🚗 The CEO of McLaren stated that the automaker is developing a vehicle with more than two seats.

      💸 Audi announced that the gas-powered 2026 A6 will be priced at $65,395, which includes a $1,295 destination charge.

      🏎️ A Toyota executive mentioned, “is it desirable? I believe it will be in time,” confirming that GR-branded hybrid sports cars are on their way.

      🟡 Subaru has added special BRZ and WRX Series.Yellow editions to the 2026 lineup, with only 350 units of each available.

      🎊 The National Corvette Museum recently celebrated its 20,000th Corvette VIP Delivery Experience, which has a fee of $1,495.

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Ford Targets F-150 Sales to Low-Credit Consumers: TDS

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Ford Targets F-150 Sales to Low-Credit Consumers: TDS

In an effort to boost F-150 sales as the quarter comes to a close, Ford is targeting buyers with lower credit scores by offering low-interest rates.