BMW Art Car Turns Luxury Electric Vehicle Into a Surreal Masterpiece of Moving Turmoil | Carscoops

      Korean artist Lee Kun-Yong has transformed the electric flagship sedan into a moving artwork

       August 29, 2025, at 19:59

      

      

      

      

      

      

      

      

      

      

      

       by Thanos Pappas

      

      

      

      

      

      

      

      For a special art project in Korea, a BMW i7 with the M Package was utilized as a foundation.

      Experimental artist Lee Kun-Yong has designed a distinctive wrap for the spacious electric vehicle.

      This model will be showcased in Seoul, accompanied by 18 miniature BMW art cars.

      

      The latest 7-Series, internally referred to as the G70, may be one of the most contentious designs from BMW in recent years, second only to the divisive Bangle-era E65. While fans await the Neue Klasse facelift anticipated in 2026, the current model has attracted attention in Korea, as it has been reimagined as an art car.

      

      

      This exclusive creation results from a collaboration with Lee Kun-Yong, recognized as one of Korea's most significant avant-garde artists. Known for his performances that use his own body as a medium, Kun-Yong frequently converts movement into striking abstractions, especially in his notable Bodyscape series.

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      The fully electric BMW i7 with the M Package became the mobile canvas for the 83-year-old artist. He crafted a unique wrap featuring a vibrant red base that is noticeable on the front and rear fenders, side skirts, roof pillars, and rear deck.

      

      

      

      

      In contrast, the remainder of the car showcases paintings of faces, hearts, leaves, and abstract forms that adorn the doors, bumpers, lower edge of the tailgate, and the hood. Each side of the spacious executive sedan is distinct, yielding an asymmetrical design.

      

      

      

      

      

      

      

      

      

      According to BMW, the artist aimed to “reflect the precision and responsiveness inherent in the interaction between driver and car, drawing parallels to his own artistic practice”.

      Kun-Yong stated that he perceives art as “a bridge between diverse objects, people, and even perspectives,” hoping that the collaboration fosters new connections between art and technology.

      Exhibition In Seoul

      The vibrant i7 will be on display at the BMW Lounge in Seoul, Korea, from September 3 to 6, along with a collection of 18 miniature art cars. Additionally, Lee Kun-Yong will create a new canvas during a live show on September 4, drawing inspiration from his work on the vehicle.

      

      

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      This year, the Bavarian automaker is celebrating 50 years of BMW Art Cars with a global exhibition series, alongside 30 years of BMW Korea. Consequently, an art fair will be held in the Gagman district of Seoul, featuring 120 galleries from 30 countries. Local artist Crush, known for mixing pop, R&B, and hip-hop music, will perform at the latest Frieze Music event in Seoul on September 5.

      

      

      

      

      

      BMW